You don’t always have to spend exorbitant amounts of money to make sure that your business and your brand receives adequate promotion. What you primarily need is a comprehensive marketing plan that will focus attracting and retaining customers. Investing in a solid marketing plan can help you achieve your sales goals without wasting too much time or energy, which will ultimately be a way for you to generate solid leads that will result in sales. Your marketing strategy does not have to be overly complicated or lengthy. Here are some tips for crafting a marketing strategy that gets straight to the point. 

Identify your target audience
You need to know what your customers want before you can offer them the ideal product. Your target audience is inevitably going to be extremely segmented, so what you need to do is to develop a simple but concise profile of your prospective customer. Try to define your target consumer narrowly so that you can tailor your marketing campaigns more effectively. You will also need to consider how to appeal to your target audience both online and offline with your branding aesthetics as well. For instance, if you want to be loud and bold, you can try putting up wall murals in Singapore on your office building.

Develop communication strategies and tactics
This brings us to the kind of communication strategies that you want to establish in order to reach your customers. For this, you need to outline your primary marketing strategies, and then consider how you might go about converting your leads into sales. You can use a combination of marketing tactics that allow you to reach both cold and warm prospects. For instance, you can combine outdoor advertising such as a roll up standee or a billboard with online to content to reach cold prospects, and use permission-based email and loyalty programs to connect with your warm prospects.

Determine the strengths and weaknesses of your company
Before outlining the rest of your marketing strategy, you need to perform a situation analysis. Doing this means you can reach your customer base more effectively and through a less circuitous route. Accordingly, you need to identify the strengths and weaknesses that exist within your business, and determine the opportunities and risks that influence the growth of the business. To weigh your strength, consider the nature of the product and service that your company offers, and think about the features which give your company a competitive advantage.